Grade Achieved: A

This module made us consider what we were aiming to use our degree for as well as ensure we had a firm grasp of academic writing skills, correct referencing style, identifying credible sources and critical thinking.

Our lecturer also encouraged the use of social media as an interactive tool for the class and encouraged us to give presentations on something in marketing that interested us in order to gain confidence in our presenting skills, which we would need in other classes.

I decided to present on Red Bull as their marketing strategy is not only extremely unique but also incredibly successful.