Grade Achieved: A

This module was extremely important as it was the first taster of our degree subject.

We explored advertising, marketing theory as well as a chance to present a subject and write a report comparing the marketing mix of two companies within the same industry.

We had to complete 3 tests throughout the semester, submit a group report and give a group presentation.

For the group presentation we chose ‘Segmentation’ and for the group report we compared Koppaberg and Magners.