This is my own project that I launched in 2014 and it continues to make a positive impact in my local community!

We currently have residency at The Space in Glasgow.  Here we run drop-in sessions every Saturday 1-3 pm.

All of the content used for Pawsitivity Team is created. produced and edited by myself.

Branding

Having experimented with several ideas I decide that the black and white suited the brand identity best. I wanted the design to be simple and clear.  Having researched other companies offering similar services I have noticed that the quality of imagery used is not always high (animals never cooperate when needed!) and the ‘cute’ concept was done to the point of saturation.  I wanted to do use consistently high quality images to reflect the standard of service offered and to set myself apart from the ‘cute’ concept.

I wanted Pawsitivity Team to have a more luxury positioning, with seemingly all the focus (and colour) being used on the animals.  I have found this really makes their pictures stand out and we have created an signature look for content created.

 

 

 

Photo Editing

An show-reel of some of my image editing for shareable content on social media for Pawsitivity Team.

Adoption Promotion

Valentine’s Day.  I decided to use this special and romantic date to raise awareness around animal adoption.  I made a video, featuring some of my very own rescue animals from Pawsitivity Team, to encourage people to find love in an animal shelter this year!