I just think this is one of the greatest videos I have ever seen. We were shown this campaign created for the Rainforest Alliance in one of my university classes and I have never forgotten it!

Ethical and sustainable living is a noble cause and trying to influence behavioural change through social marketing is one of my passions. However, the desire to shop ethically can lead to overwhelm and put consumers off.

This campaigns clever use of humour to present these extreme consumer choices makes this ad refreshing but what makes this advert so good in my eyes is just as you think no one would ever go to these extremes…they take all the stress away and say they have already done the hard work…if you buy products that they have endorsed by placing their frog logo on it you know you are making an ethical purchase. Just follow the frog…

Making the decision to shop ethical as easy as possible is a fantastic way of encouraging positive consumer behavioural change and so I imagine this will remain one of my favourite adverts for a long time.

Personal note: For Russell Campbell, one of my lecturers at univerisity, who shared this video and before he hit play pointed at me and said ’You are going to like this one Dani!’. May he rest in peace.