This is one of the best campaigns I have ever seen. Geeky thoughts below!

Not only is the creative utterly genius but the possibilities of where this could go are endless.

The idea behind this advert came when the creatives behind it realised ALL laundry detergent adverts show DIRTY clothes being cleaned. Sometimes they compare themselves with other leading brands to show how well their detergent cleans DIRTY clothes.

They wanted to associate with the word CLEAN not DIRTY. Then they realised EVERY OTHER ADVERT EVER only featured CLEAN clothes. So they decided to show that any advert that featured only CLEAN clothes was probably a Tide ad.

Not only did they manage to achieve this in a way that was funny by having their character interrupt well known adverts they have also managed to make EVERY ad potentially a TIDE AD forever more. Brilliant.