The top 2 marketing students from each university in Scotland were invited to take part in a marketing competition.

Brand: Naked Grouse

Brief: A new brand of whiskey is to be launched. Identify your target audience, their location and how you would get them to engage with the brand. Create and present your pitch as a team.

This was a timed team task (we had approximately 3 hours) with a group of fellow students you had never met before.

Yes. My team won.